Advertising A New Approach: A New Approach (Routledge Library Editions: Advertising)
Language: English
Published by Routledge, 2013
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
US$ 341.28
Quantity: Over 20 available
Add to basketItem description from seller
Series: Routledge Library Editions: Advertising. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 18. Weight in Grams: 453. . 2013. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Seller Inventory # V9780415817868
- Title
- Advertising A New Approach: A New Approach (Routledge Library Editions: Advertising)
- Author
- Taplin, Walter
- Publisher
- Routledge
- Publication year
- 2013
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415817862
- ISBN 13
- 9780415817868
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.
First published in 1960.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
Shipping rates within U.S.A.
| Item | 14 to 20 business days | 13 to 14 business days |
|---|---|---|
| First item | US$ 10.50 | US$ 21.00 |
Payment methods
Store description
We carry a comprehensive range of out of print and rare books.
Specialty
Revolution, War, Peace, Irish StudiesSeller's business information
Kennys Bookshop and Art Galleries (Holdings) Limited
Liosbán Retail Park, Tuam Road
Galway, Ireland H91 N5P8
Terms of sale
We guarantee the condition of every book as it's described on the Abebooks websites.
If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date.
For any queries please use the contact seller link or send an email to books@kennys.ie
Conor Kenny
Shipping terms
All books securely packaged. Some books ship from Ireland.