Advertising Next /anglais. This item is unavailable.
Language: English
Published by THAMES HUDSON, 2008
- Hardcover
- Used
Seller: Housing Works Online Bookstore, New York, NY, U.S.A.Housing Works Online Bookstore
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Unavailable
Hardcover
Condition: Used - Very good
US$ 28.76
Item description from seller
Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Hardcover.
Seller Inventory # HE4-01105
- Title
- Advertising Next /anglais
- Author
- HIMPE TOM
- Publisher
- THAMES HUDSON
- Publication year
- 2008
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 050051416X
- ISBN 13
- 9780500514160
This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.
"Synopsis" may belong to another edition of this title.