Advertising in Practice
Language: English
Published by Cognella Academic Publishing, 2021
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
US$ 54.57
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Add to basketItem description from seller
In English.
Seller Inventory # ria9781793513168_new
- Title
- Advertising in Practice
- Publisher
- Cognella Academic Publishing
- Publication year
- 2021
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1793513163
- ISBN 13
- 9781793513168
- Item weight
- 453 grams
Advertising in Practice chronicles the stories of 10 advertising professionals and how they began their careers within the industry. The narratives underscore the diverse nature of the advertising field and the myriad career options that are available to students.
Each chapter represents a guest lecture from a qualified, talented, and unique member of the advertising community. Readers learn about each professional's particular education path, training, misunderstandings, common pitfalls, and best practices. The chapters address foundations, strategy, tactics, and contexts of advertising based on the author's own experiences and in the author's own words. Most importantly, each chapter takes the reader through a case study from the author's career and emphasizes the ways in which they think, exposing readers to the unique mindset, passion, and drive that is required to succeed within the advertising field.
Designed to help students envision their future careers, Advertising in Practice is an ideal resource for courses in advertising, public relations, marketing, and communication.
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About the Author
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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