Paperback. Pub Date: 2021-11-01 Pages: 416 Language: Chinese Publisher: Renmin University of China Press Advertising: Principles and Practice has been devoted to answering how advertising works since its first edition in 1989. The 11th edition is the result of a collaboration between communication advertising scholars and marketing scholars. The book focuses on branding and integrated marketing communication. broadly interprets advertising as marketing communication or brand communication. co.

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Bibliographic Details

Title: Advertising: Principles and Practice (11th Edition)(Chinese Edition)
Publisher: China Renmin University Press
Publication Date: 2021
Language: English
ISBN 10: 7300296904
ISBN 13: 9787300296906
Binding: paperback
Condition: New

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Renmin University Pub 2021-11-01 416 Chinese Renmin University of China Press Principles and Practice has been devoted to answering how advertising works since its first edition in 1989. The 11th edition is the...

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