Advertising: Principles and Practice (11th Edition)(Chinese Edition)

SANG DE LA MO LI YA TI . NAN XI MI QIE ER . CHA ER SI WU DE DENG . GUI SHI HE . TANG MEI YI

Language: English

Published by China Renmin University Press, 2021

7300296904 / 9787300296906

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  • New
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Paperback. Pub Date: 2021-11-01 Pages: 416 Language: Chinese Publisher: Renmin University of China Press Advertising: Principles and Practice has been devoted to answering how advertising works since its first edition in 1989. The 11th edition is the result of a collaboration between communication advertising scholars and marketing scholars. The book focuses on branding and integrated marketing communication. broadly interprets advertising as marketing communication or brand communication. co.

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Title
Advertising: Principles and Practice (11th Edition)(Chinese Edition)
Author
SANG DE LA MO LI YA TI . NAN XI MI QIE ER . CHA ER SI WU DE DENG . GUI SHI HE . TANG MEI YI
Publisher
China Renmin University Press
Publication year
2021
Condition
New
Binding
paperback
Language
English
ISBN 10
7300296904
ISBN 13
9787300296906

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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