Language:Chinese.English.Paperback. Pages Number: 0 Publisher: China Renmin University Press Pub. Date :2009-10-01. Advertising: Principles and Practice (7th Edition) Advertising is a classic textbook. book the main line to the effectiveness of advertising. innovative way to establish the advertising effectiveness of multi-faceted model of effective advertising for a new mechanism to explain this book has inherited the classic advertising campaign ideas about advertising and media strategy pl.

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Bibliographic Details

Title: Advertising: Principles and Practice (7th Edition) (Business Administration classic marketing textbook series) (Ministry of Education. University Business Administration Education Steering Committee bilingual education(Chinese Edition)
ISBN 10: 7300106595
ISBN 13: 9787300106595
Binding: paperback
Condition: New

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NAN JING SHI JIANG NING QU NING YUAN DIAN ZI SHANG WU ZHONG XIN
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