Advertising: Principles and Practice
Language: English
Published by Prentice Hall College Div, 1995
- Hardcover
- Used
Condition: Used - Good
US$ 5.00
Quantity: 1 available
Add to basketItem description from seller
Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
Seller Inventory # S_298673222
- Title
- Advertising: Principles and Practice
- Author
- Moriarty, Sandra E.,Burnett, John,Wells, William
- Publisher
- Prentice Hall College Div
- Publication year
- 1995
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0137228694
- ISBN 13
- 9780137228690
- Edition
- 3rd Edition
Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
"Synopsis" may belong to another edition of this title.
From the Back Cover
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 14 business days | 2 to 6 business days |
|---|---|---|
| First item | US$ 3.75 | US$ 6.99 |
Payment methods
Store description
Half Price Books has been connecting readers to great books since 1972. Customer service is our top priority.
Specialty
AllSeller's business information
Half Price Books, Records, Magazines, Inc.
5803 E. Northwest Hwy.
Dallas, TX U.S.A. 75231