Advertising: Principles and Practice
Wells, William; Burnett, John; Moriarty, Sandra E.
Language: English
Published by Prentice Hall College Div, 1995
- Hardcover
- Used
Seller: Newsboy Books, Ontario, CA, U.S.A.Newsboy Books
AbeBooks seller since April 14, 2008
Condition: Used - Good
US$ 27.15
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Add to basketItem description from seller
0137228694 Excellent shape, except 30 or so pages have some underlining.
Seller Inventory # 137228694
- Title
- Advertising: Principles and Practice
- Author
- Wells, William; Burnett, John; Moriarty, Sandra E.
- Publisher
- Prentice Hall College Div
- Publication year
- 1995
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0137228694
- ISBN 13
- 9780137228690
- Edition
- 3rd Edition
Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
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Newsboy Books
Ontario, CA, U.S.A.
AbeBooks seller since April 14, 2008
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Newsboy Books
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