Advertising: Principles and Practice
Language: English
Published by Prentice Hall College Div, 1995
- Hardcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
AbeBooks seller since June 20, 2025
Condition: Used - Good
US$ 10.03
Quantity: 1 available
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Fast Free Shipping – Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
Seller Inventory # GWV.0137228694.G
- Title
- Advertising: Principles and Practice
- Author
- William Wells
- Publisher
- Prentice Hall College Div
- Publication year
- 1995
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0137228694
- ISBN 13
- 9780137228690
- Edition
- 3rd Edition
Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
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Greenworld Books
arlington, TX, U.S.A.
AbeBooks seller since June 20, 2025
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