Title: Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
Publisher: The Johns Hopkins University Press
Publication Date: 1998
Language: English
ISBN 10: 0801858410
ISBN 13: 9780801858413
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket
Weight: 2.05 pounds

About this title

Synopsis

Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why -- in the intense competitions for both markets and cultural authority -- the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.

About the Author

Pamela Walker Laird teaches history at the University of Colorado at Denver.

"About this title" may belong to another edition of this title.

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