Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)

Pamela Walker Laird

ISBN 10: 0801858410 / ISBN 13: 9780801858413

Published by The Johns Hopkins University Pre, 1998

About this Item

HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.

Seller Inventory # M0801858410Z3

Bibliographic Details

• Title: Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
• Publisher: The Johns Hopkins University Pre
• Publication Date: 1998
• Language: English
• ISBN 10: 0801858410
• ISBN 13: 9780801858413
• Binding: Hardcover
• Condition: Good

About this title

Synopsis

Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why -- in the intense competitions for both markets and cultural authority -- the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.

About the Author

Pamela Walker Laird teaches history at the University of Colorado at Denver.