Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Shimp, Terence A.

ISBN 10: 0324321430 / ISBN 13: 9780324321432

Published by South-Western College Pub, 2006

About this Item

This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.

Seller Inventory # RDV.0324321430.G

Bibliographic Details

• Title: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
• Publisher: South-Western College Pub
• Publication Date: 2006
• Language: English
• ISBN 10: 0324321430
• ISBN 13: 9780324321432
• Binding: Hardcover
• Condition: good

About this title

Synopsis

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

About the Author

Terence Shimp is Distinguished Professor Emeritus at the University of South Carolina where he was a faculty member for 29 years and earned a number of teaching awards, including the Amoco Foundation Award. The former W. W. Johnson Distinguished Foundation Fellow and Chair of the Marketing Department in the Moore School of Business, Dr. Shimp also taught at Kent University. He has published widely in marketing, consumer behavior, and advertising, and received the American Academy of Advertising's lifetime award for outstanding contributions to research in advertising. Past president of the Association for Consumer Research, as well as the Journal of Consumer Research policy board, Dr. Shimp has represented the Federal Trade Commission and various state agencies as an expert witness in issues concerning advertising deception and unfairness. Terence A. Shimp received his doctorate from the University of Maryland.