Advertising and Promotion ISE

Language: English

Published by Mcgraw Hill, 2023

1266090606 / 9781266090608

  • Softcover
  • New
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Seller: Myboeken BV, Duiven, NetherlandsMyboeken BV

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Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.  Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates!  Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics.    Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hill’s Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more.

Seller Inventory # 9781266090608

Title
Advertising and Promotion ISE
Author
George E. Belch, Michael A. Belch
Publisher
Mcgraw Hill
Publication year
2023
Condition
New
Binding
Soft cover
Language
English
ISBN 10
1266090606
ISBN 13
9781266090608

Myboeken BV

Duiven, Netherlands

5-star seller

AbeBooks seller since April 14, 2023

Shipping rates from Netherlands to U.S.A.

Item60 to 60 business days60 to 60 business days
First itemUS$ 48.86US$ 70.97
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Myboeken BV is a webshop found in 2012 and based in the Netherlands specialized in English books. Originally, the company was started as a web shop specialized in English educational books. Over time however, Myboeken BV has evolved as a web shop offering books in all kinds of genres. We now have broad offerings in for example cooking books, travelling books, photographic books, children’s books but we also offer anime’s and comic books. Our customers love ordering from us because of our dedication to each and every order. With our small team we make sure that each and every order is handled with care. We take care in our handling and shipping and we take special measurements to ensure quality packing to avoid damages to your books!

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Myboeken BV

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Duiven, Netherlands 6921 RV