Advertising and Promotion ISE (Paperback)

George Belch

ISBN 10: 1266090606 / ISBN 13: 9781266090608

Published by McGraw-Hill Education, OH, 2023

About this Item

Paperback. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates! Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics. Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hills Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9781266090608

Bibliographic Details

• Title: Advertising and Promotion ISE (Paperback)
• Publisher: McGraw-Hill Education, OH
• Publication Date: 2023
• Language: English
• ISBN 10: 1266090606
• ISBN 13: 9781266090608
• Binding: Paperback
• Condition: new

About this title

Synopsis

ISBN: 9781266090608 International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch******Student textbook only, No Connect Access Code included*******Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.