Advertising & Promotion: An Integrated Marketing Communications Perspective, with Connect Access Card Fourth Canadian Edition

George Belch

ISBN 10: 0071091386 / ISBN 13: 9780071091381

Published by McGraw-Hill Ryerson Higher Education, 2011

About this Item

The Text Is Clean With No Marks Highlights. In As New Condition Condition. 4Th Canadian Edition. Still Sealed In The Manufacturer Plastic WrapWe will state signed at the description section. we confirm they are signed via email or stated in the description box. - Specializing in academic, collectiblle and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us.

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Bibliographic Details

• Title: Advertising & Promotion: An Integrated Marketing Communications Perspective, with Connect Access Card Fourth Canadian Edition
• Publisher: McGraw-Hill Ryerson Higher Education
• Publication Date: 2011
• Language: English
• ISBN 10: 0071091386
• ISBN 13: 9780071091381
• Binding: Hardcover
• Edition: 4th Edition
• Condition: Fine
• Weight: 3 ounces
• Seller catalogs:
  • Children

About this title

Synopsis

Advertising & Promotion: An Integrated Marketing Communications Perspective is a comprehensive and balanced text that offers instructors and students advertising and promotion theories and applications, while providing relevant and up-to-date coverage of integrated marketing communications theories and practices.

Engaging students with a beautiful 4-colour design, interactive exercises for students, and a robust teaching supplements package, the new fourth Canadian edition of Belch et al Advertising & Promotion has been thoroughly updated to reflect the changes and trends in this dynamic area of study.

About the Authors

Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

Professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

Michael Guolla is an assistant professor at School of Management of the University of Ottawa. He completed his Ph.D. in Business Administration with a concentration in Marketing at The University of Michigan (Ann Arbor) and received his Honours in Business Administration from the Richard Ivey School of Business at The University of Western Ontario. Dr. Guolla has published articles in academic journals, proceedings of scholarly conferences, and management journals in the areas of customer satisfaction, innovation, marketing strategy, and business marketing. He has also written many cases. Professor Guolla's most recent teaching includes promotion management, services marketing, and marketing research. He has previously taught at Richard Ivey School of Business, The Michigan Business School, and at Queen's Business School.