Advertising And Promotion: An Integrated Marketing Communications Perspective
George E Blech
ISBN 10: 1260570991 ISBN 13: 9781260570991
Published by McGraw Hill, 2021
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Readify Books, New Castle, DE, U.S.A.
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About this Item
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International Edition, Paperback, Brand New,ISBN and Cover image may differ but contents similar to U.S. Edition. We ship from multiple Locations including India, We ship to PO , APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Seller Inventory # IN1#9789354600807
Synopsis:
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
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Bibliographic Details
Title: Advertising And Promotion: An Integrated ...
Publisher: McGraw Hill
Publication Date: 2021
Binding: Paperback
Condition: NEW
Edition: International Edition
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