Advertising and Promotion : An IntegratedMarketing Communications Perspective, Global Edition

Belch, Michael A., Belch, George E.

ISBN 10: 9814575119 / ISBN 13: 9789814575119

Published by McGraw-Hill Education, 2014

About this Item

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # GRP94607326

Bibliographic Details

• Title: Advertising and Promotion : An IntegratedMarketing Communications Perspective, Global Edition
• Publisher: McGraw-Hill Education
• Publication Date: 2014
• Language: English
• ISBN 10: 9814575119
• ISBN 13: 9789814575119
• Binding: Soft cover
• Edition: 10th.
• Condition: Good
• Weight: 4.139 pounds

About this title

Synopsis

Title: Advertising and Promotion : An Integrated Marketing Communications Author: George Belch, Michael Belch Edition: 10th edition ISBN-13: 9789814575119 Format: Soft Cover / Paperback BRAND NEW, Color Printed in Acid Free Paper. Written in English. Different Book Cover Design and Different ISBN from US edition.

About the Author

Professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.