Advertising Realities: A Practical Guide to Agency Management

Perrin, Wes

ISBN 10: 0874849993 / ISBN 13: 9780874849998

Published by Mayfield Pub Co, 1991

About this Item

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Seller Inventory # GWV.0874849993.VG

Bibliographic Details

• Title: Advertising Realities: A Practical Guide to Agency Management
• Publisher: Mayfield Pub Co
• Publication Date: 1991
• Language: English
• ISBN 10: 0874849993
• ISBN 13: 9780874849998
• Binding: Soft cover
• Condition: very_good

About this title

Synopsis

Book by Perrin, Wes

About the Author

Wes Perrin has survived twenty-plus years of ad agency toil, plus another five

on the client side.  He has worked for a multi-national corporation and for agencies

ranging in size from six to 150 staffers, on accounts ranging from answering machines to outdoor apparel to wood harvesters.  In his career he has experienced almost

every aspect of the advertising business: written strategic plans, created copy, bought

media, supervised production, pitched campaigns and won new accounts, collected

past due bills, hired and fired.  In 1977, with two outstanding partners, he founded Borders, Perrin and Norrander, and it quickly grew into one of the largest (and most award-winning) advertising agencies on the West Coast.  He is the recipient of the Silver Medal Award from the American Advertising Federation, and has been named Advertising Professional of the Year by the Portland Advertising Federation.