Advertising and Reality: A Global Study of Representation and Content
Language: English
Published by Continuum Intl Pub Group, 2012
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
US$ 97.14
Quantity: 2 available
Add to basketItem description from seller
1st edition. 272 pages. 8.90x6.00x0.90 inches. In Stock.
Seller Inventory # x-1441191941
- Title
- Advertising and Reality: A Global Study of Representation and Content
- Author
- Hetsroni, Amir
- Publisher
- Continuum Intl Pub Group
- Publication year
- 2012
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1441191941
- ISBN 13
- 9781441191946
- Item weight
- 0.46 kilograms
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.
This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
"Synopsis" may belong to another edition of this title.
About the Author
Amir Hetsroni is an associate professor in the school of communication at Ariel University Center, Israel. A study published in 2008 in the Journal of Advertising listed Dr. Hetsroni among the one-hundred most prolific authors in advertising scholarly journals over the last decade.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
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