Title: Advertising and Reality: A Global Study of Representation and Content
Publisher: Bloomsbury Academic
Publication Date: 2012
Language: English
ISBN 10: 1441170006
ISBN 13: 9781441170002
Binding: Hardcover
Condition: New

About this title

Synopsis

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.

This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

About the Author

Amir Hetsroni is an associate professor in the school of communication at Ariel University Center, Israel. A study published in 2008 in the Journal of Advertising listed Dr. Hetsroni among the one-hundred most prolific authors in advertising scholarly journals over the last decade.

"About this title" may belong to another edition of this title.

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