Advertising Research: Theory & Practice (2nd Edition)
Language: English
Published by Pearson, 2019
- Hardcover
- Used
Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech
AbeBooks seller since February 18, 2015
Condition: Used - Fair
US$ 6.98
Quantity: 1 available
Add to basketSeller Inventory # 0132128322-4-35300331
- Title
- Advertising Research: Theory & Practice (2nd Edition)
- Author
- Davis, Joel J.
- Publisher
- Pearson
- Publication year
- 2019
- Condition
- Fair
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0132128322
- ISBN 13
- 9780132128322
- Edition
- 2nd Edition
- Item weight
- 44 ounces
- Dimensions
- 7x1x9
In order to become a successful advertising professional, it’s important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment.
New chapters have been added in this edition that highlight recent developments in advertisers’ behaviors. Changes and advancements in research design and methodology are also addressed.
"Synopsis" may belong to another edition of this title.
From the Publisher
"About the title" may belong to another edition of this title.
Orion Tech
Kingwood, TX, U.S.A.
AbeBooks seller since February 18, 2015
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Orion Tech
6110 Royal Point Court
Kingwood, TX U.S.A. 77345
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