Advertising Revolutionary : The Life and Work of Tom Burrell

Language: English

Published by University Of Illinois Press Mär 2024, 2024

025204553X / 9780252045530

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - 'Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry's approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell's role in building brands like McDonald's and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell's successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry. Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times'--.…

Seller Inventory # 9780252045530

Title
Advertising Revolutionary : The Life and Work of Tom Burrell
Author
Jason P. Chambers
Publisher
University Of Illinois Press Mär 2024
Publication year
2024
Condition
Neu
Binding
Buch
Language
English
ISBN 10
025204553X
ISBN 13
9780252045530
Item weight
454 grams
Dimensions
235x156x0 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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