Advertising and Selling (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 18.06
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book provides a comprehensive guide to retail advertising and salesmanship, covering essential principles and practical techniques for success in these fields. The author, an experienced educator and advertising executive, draws upon decades of knowledge to present a thorough exploration of the art and science of persuasive communication and effective sales strategies. The book begins by emphasizing the importance of understanding the customer's mindset and using this knowledge to create compelling messages that resonate with their needs and desires. It delves into the development of effective advertising copy, including headlines, introductions, and item descriptions, and explores the strategic use of illustrations, typography, and layout to enhance the impact of advertisements. The author also stresses the significance of merchandising the advertisement, ensuring that it aligns with seasonal trends, stock availability, and the store's overall objectives. Furthermore, the book highlights the crucial role of planning and scheduling in maximizing the effectiveness of advertising campaigns. It provides practical guidance on developing advertising schedules, managing budgets, and coordinating advertising efforts with other marketing activities. The significance of collecting advertising materials, such as ideas, themes, and illustrations, from various departments within the store is also discussed, emphasizing the collaborative nature of successful advertising campaigns. This book is an invaluable resource for anyone seeking to enhance their skills in retail advertising and salesmanship. Its insights and practical advice empower readers to create impactful advertising campaigns that drive sales and build lasting customer relationships, ultimately contributing to the success and prosperity of retail businesses. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. …
Seller Inventory # 9781330272008_0
- Title
- Advertising and Selling (Classic Reprint)
- Author
- Guy Hubbart
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1330272005
- ISBN 13
- 9781330272008
- Seller catalogs
- Marketing
Make the advertisement fit its purpose Different kinds of merchandising require different kinds of advertisements the advertisement is not the event, it only herald's the store's selling program.
"Synopsis" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 5 to 10 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 0.00 |
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Store description
Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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TradeSeller's business information
FB &c Ltd
Dalton House, 60 Windsor Avenue
London, United Kingdom SW19 2RR
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All books are Print on Demand and will be printed upon purchase and shipped in New Condition. Orders typically ship within 3-5 business days. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the ask bookseller a question link to contact us and we'll respond within 2 business days.
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