Advertising: Selling the Consumer (Classic Reprint)
Language: English
Published by Forgotten Books, 2024
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 22.17
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book presents a comprehensive exploration of the role advertising plays as a powerful salesmanship tool to influence group psychology for commercial success. The author establishes a direct correlation between advertising and the creation of markets, arguing that the former has played a crucial role in the development of modern markets, their reach, and market dynamics. The book delves into key concepts such as service to the consumer, market control, and the significance of the free dollar in shaping advertising strategies and their impact. The author emphasizes the responsibility of manufacturers and distributors to prioritize service and quality to build sustainable consumer loyalty and market presence. Ultimately, this book provides valuable insights into the evolution of advertising as a driving force in shaping consumer behavior and the broader economy, making it a valuable resource for professionals and students in marketing, advertising, business, and economics. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781330003701_0
- Title
- Advertising: Selling the Consumer (Classic Reprint)
- Author
- John Lee Mahin
- Publisher
- Forgotten Books
- Publication year
- 2024
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1330003705
- ISBN 13
- 9781330003701
- Seller catalogs
- Marketing
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Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 5 to 10 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 0.00 |
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Store description
Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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FB &c Ltd
Dalton House, 60 Windsor Avenue
London, United Kingdom SW19 2RR
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All books are Print on Demand and will be printed upon purchase and shipped in New Condition. Orders typically ship within 3-5 business days. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the ask bookseller a question link to contact us and we'll respond within 2 business days.
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