Advertising Simou and operation(Chinese Edition)

GAO KAI ZHENG

Language: English

Published by Central South University Press Pub. Date :2006-11-, 1991

7811054523 / 9787811054521

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  • New
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Seller: liu xing, Nanjing, JS, Chinaliu xing

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Item description from seller

Language:Chinese.Publisher: Central South University Press Pub. Date :2006-11-01. This book is the smart operation of the 21 century AD One book series. The main contents include: the strategy of goal-setting advertising. advertising budget. planning. analysis of target consumer advertising. and business analysis of competing advertisers. advertising appeals positioning strategy. advertising. creative performance and strategy. advertising media mix strategy. advertising effectiveness assessme.

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Bibliographic details

Title
Advertising Simou and operation(Chinese Edition)
Author
GAO KAI ZHENG
Publisher
Central South University Press Pub. Date :2006-11-
Publication year
1991
Condition
New
Binding
paperback
Language
English
ISBN 10
7811054523
ISBN 13
9787811054521

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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