Language:Chinese.Publisher: Central South University Press Pub. Date :2006-11-01. This book is the smart operation of the 21 century AD One book series. The main contents include: the strategy of goal-setting advertising. advertising budget. planning. analysis of target consumer advertising. and business analysis of competing advertisers. advertising appeals positioning strategy. advertising. creative performance and strategy. advertising media mix strategy. advertising effectiveness assessme.

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Bibliographic Details

Title: Advertising Simou and operation(Chinese Edition)
Publisher: Central South University Press Pub. Date :2006-11-
Publication Date: 1991
Language: English
ISBN 10: 7811054523
ISBN 13: 9787811054521
Binding: paperback
Condition: New

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