Advertising For Skeptics
Hoffman, Bob
ISBN 10: 0999230735 ISBN 13: 9780999230732
Published by Type A Group, 2020
Used
paperback
From
Jenson Books Inc, Logan, UT, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since May 2, 2016
This specific item is no longer available.
About this Item
Description:
The item is showing use from the previous owner but works perfectly. Signs of previous ownership which could include: tears, scuffing, notes, excessive highlighting, gift inscriptions, slight water damage, a missing dust jacket, and library markings. Seller Inventory # 4BQWN8003C1B
Synopsis:
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of delusion” and comes away a skeptic. What went wrong? Just about everything.
For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts
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Bibliographic Details
Title: Advertising For Skeptics
Publisher: Type A Group
Publication Date: 2020
Binding: paperback
Condition: Acceptable
Dust Jacket Condition: Dust Jacket Included