Advertising and Society: An Introduction
Language: English
Published by Wiley-Blackwell, 2013
- Softcover
- Used
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.The Book Cellar, LLC
AbeBooks seller since August 12, 1998
Condition: Used - Poor
US$ 15.49
Quantity: 1 available
Add to basketItem description from seller
Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy. Has heavy water damage, but book is still usable.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Seller Inventory # 10848272
- Title
- Advertising and Society: An Introduction
- Author
- Pardun, Carol J. [Editor]
- Publisher
- Wiley-Blackwell
- Publication year
- 2013
- Condition
- Poor
- Binding
- paperback
- Language
- English
- ISBN 10
- 0470673095
- ISBN 13
- 9780470673096
- Edition
- 2nd Edition
- Item weight
- 19 ounces
- Dimensions
- 6x0x9
- Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
- Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
- Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented
- Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
- Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
The Book Cellar, LLC
Nashua, NH, U.S.A.
AbeBooks seller since August 12, 1998
Shipping rates within U.S.A.
| Item | 4 to 14 business days | 2 to 6 business days |
|---|---|---|
| First item | US$ 3.99 | US$ 6.50 |
Payment methods
Store description
We deal mainly in textbooks and other high level books. We have a large selection of in-print and out-of-print technical and college textbooks, classics, and other used books. Customer support is available Monday-Friday, 9:00-4:30 EST.
Specialty
Elementary-level textbooks, Technical manuals, references and textbooks, Medical references and textbooks, College-level textbooks, High School textbooksSeller's business information
The Book Cellar, LLC
100Factory St
Nashua, NH U.S.A. 03060
Terms of sale
The Book Cellar, LLC
100 Factory St
Nashua, NH 03060
603-880-6400
sales@bookcellaronline.com
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.