The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

Simpson, Craig

ISBN 10: 1599185962 / ISBN 13: 9781599185965

Published by Entrepreneur Press, 2016

About this Item

Fast Free Shipping â Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

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Bibliographic Details

• Title: The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
• Publisher: Entrepreneur Press
• Publication Date: 2016
• Language: English
• ISBN 10: 1599185962
• ISBN 13: 9781599185965
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.

About the Author

Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years.