Language:Chinese.Paperback. Pub Date: 2016-01-01 Pages: 464 Publisher: China Renmin University Press: Subject Ad Survey Theory and Practice (2nd edition) that explains how to design and carry out advertising investigation. This book describes in detail the basic theory and the specific process of advertising the survey. and is divided into several different parts of such qualitative research. quantitative research and other research methods to do the introduction and description. and include .

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Bibliographic Details

Title: Advertising Survey: Theory and Practice (2nd Edition) Journalism and Communication Renditions foreign classic textbook series(Chinese Edition)
Publisher: China Renmin University Press
Publication Date: 2016
Language: Chinese
ISBN 10: 7300209432
ISBN 13: 9787300209432
Binding: paperback
Condition: New

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Language:Chinese.SoftCover.Pub Date:2016-01-01.publisher:China Renmin University Press.description:Paperback. Pub Date: 2016-01-01 Pages: 464 Publisher: China Renmin University Press: Subject Ad Survey Theory and Practice (2nd edition) that explains how to design and carry out advertising investigation. This book describes in detail the basic th

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