Advertising Theory and Practice (3rd Edition Micro-Course Edition New Century General Higher Education Marketing Course Planning Textbook)(Chinese Edition)

GUO GUO QING . GUO LONG JIAN . DAI YONG BIAN

ISBN 10: 7568538249 / ISBN 13: 9787568538244

Published by Dalian University of Technology Press, 2022

About this Item

Paperback.Pub Date:2022-08 Pages:269 Language:Chinese Publisher:Dalian University of Technology Press This textbook systematically introduces the theoretical and practical issues of modern advertising from the perspective of marketing. considering the role. status and function of advertising in marketing. This textbook mainly highlights the following aspects: Marketing perspective. There are usually three research perspectives for advertising: communication perspective. design perspective and.

Seller Inventory # DQ046479

Bibliographic Details

• Title: Advertising Theory and Practice (3rd Edition Micro-Course Edition New Century General Higher Education Marketing Course Planning Textbook)(Chinese Edition)
• Publisher: Dalian University of Technology Press
• Publication Date: 2022
• Language: English
• ISBN 10: 7568538249
• ISBN 13: 9787568538244
• Binding: paperback
• Condition: New

About this title

Synopsis

Language:Chinese.paperback.Pub Date:2022-08.publisher:Dalian University of Technology Press.description:Paperback.Pub Date:2022-08 Pages:269 Language:Chinese Publisher:Dalian University of Technology Press This textbook systematically introduces the theoretical and practical issues of modern advertising from the perspective of marketing. considering th