Advertising Theory and Practice of Psychology (with CD-ROM training model of the Ministry of Education reform and opening up education pilot materials)(Chinese Edition)

MA MOU CHAO

ISBN 10: 7304024402 / ISBN 13: 9787304024406

Published by Central TV Pub. Date :2009-06-01 version 1, 2000

About this Item

Language:Chinese.Pages Number: 286 Publisher: Central TV Pub. Date :2009-06-01 version 1. Contents: Chapter 1 Introduction Section II of the scientific concept of psychological advertising and consumer behavior course of Section IV of the psychological role of advertising characteristics of interactive media and advertising in the second chapter of statistical concepts commonly used in Section II the basic statistical concepts of measures of central tendency measure of trends in the third qua.

Seller Inventory # LK2461

Bibliographic Details

• Title: Advertising Theory and Practice of Psychology (with CD-ROM training model of the Ministry of Education reform and opening up education pilot materials)(Chinese Edition)
• Publisher: Central TV Pub. Date :2009-06-01 version 1
• Publication Date: 2000
• Language: Chinese
• ISBN 10: 7304024402
• ISBN 13: 9787304024406
• Binding: paperback
• Condition: New

About this title

Synopsis

Language:Chinese,binding:No Binding,publisher:Central TV Pub. Date :2009-06-01 version 1, description:Pages Number: 286 Publisher: Central TV Pub. Date :2009-06-01 version 1. Contents: Chapter 1 Introduction Section II of the scientific concept of psychological advertising and consumer behavior course of Section IV of the psychological r...