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Bibliographic Details

Title: Advertising
Publisher: Routledge
Publication Date: 2014
Language: English
ISBN 10: 0415535239
ISBN 13: 9780415535236
Binding: Soft cover
Condition: very_good

About this title

Synopsis

Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.

Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.

Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including:

advertising history

cultural, critical and political economy approaches to advertising

texts in advertising

the reception of advertising

advertising in the home and outdoor advertising

consumer culture.

Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe.

Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.

About the Author

Chris Wharton is Senior Lecturer in advertising and culture in the Faculty of Art, Design and Social Sciences at Northumbria University, UK.

"About this title" may belong to another edition of this title.

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