Advertising: What It Is and How to Do It

White, Roderick:

ISBN 10: 0077094581 / ISBN 13: 9780077094584

Published by Mcgraw-Hill Higher Education, 1999

About this Item

320 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969.

Seller Inventory # 266040

Bibliographic Details

• Title: Advertising: What It Is and How to Do It
• Publisher: Mcgraw-Hill Higher Education
• Publication Date: 1999
• Language: English
• ISBN 10: 0077094581
• ISBN 13: 9780077094584
• Binding: Taschenbuch
• Edition: 4th Edition
• Condition: Gut
• Weight: 969 grams
• Seller catalogs:
  • Alle Bücher

About this title

Synopsis

This is a revised edition of a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. The new edition has been substantially rewritten to reflect the impact of new media and research methods, and the new emphasis on integrated communications and international branding. The text includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a successful ad campaign - all illustrated with numerous recent case histories and examples of current advertising material.