Advertising as a marketing communication tool | Differences and similarities between customers'' perceptions and company''s expectations Case study of Swedish telecommunication operator Tele2 AB

Karina Petrova (u. a.)

ISBN 10: 3843353441 / ISBN 13: 9783843353441

Published by LAP LAMBERT Academic Publishing, 2010

About this Item

Advertising as a marketing communication tool | Differences and similarities between customers'' perceptions and company''s expectations Case study of Swedish telecommunication operator Tele2 AB | Karina Petrova (u. a.) | Taschenbuch | 100 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783843353441 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

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Bibliographic Details

• Title: Advertising as a marketing communication tool | Differences and similarities between customers'' perceptions and company''s expectations Case study of Swedish telecommunication operator Tele2 AB
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2010
• Language: English
• ISBN 10: 3843353441
• ISBN 13: 9783843353441
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 7D millimeters 220 millimeters width by 150 millimeters height by 7 millimeters depth
• Weight: 167 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

This study is an attempt to investigate the correspondence between feelings and attitudes customers possess towards the Tele2's Frank TV commercials and actual Tele2's expectations and anticipations of customers' perceptions. The research was conducted in accordance with the results received from the survey and the interview. One hundred respondents were asked to answer the general questions about the TV commercials as well as the Tele2's advertisements with the main character Black Sheep Frank and slogan "Born to be cheap". At the same time the company's expectations were analyzed by means of the interview. After all, the received results revealed the differences and similarities of customers' perceptions and company's expectations.

About the Author

Karina Petrova,Anastasiya Bochkareva, IBM: Studied International Business Management at Mälardalen University, Sweden. Bachelor degree in Business Administration and Bachelor degree in National Economy, Västerås.