Advertising planning and creativity(Chinese Edition)

PAN JUN . FENG JUAN . XU MAN . MEI WEI QI DENG BIAN

756254350X / 9787562543503

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Paperback. Pub Date: 2018-07-01 Pages: 236 Language: Chinese Publisher: China University of Geosciences Press Advertising Planning and Creativity on the basis of predecessors. combined with the development of new advertising industry trends. through years of teaching editors Experiences and cases are summarized and compiled. and the sources are all quoted.?The book contains ten chapters: Introduction to Advertising Planning. Advertising Survey. Advertising Strategy Planning. Advertising Media.

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Title
Advertising planning and creativity(Chinese Edition)
Author
PAN JUN . FENG JUAN . XU MAN . MEI WEI QI DENG BIAN
Condition
New
Binding
paperback
ISBN 10
756254350X
ISBN 13
9787562543503

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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