Armed with little more than a pencil, a calculator, and a few dictionaries, Marcus Woods takes on the herculean task of constructing a grand theory of emotion. He makes use of logic, calculus, cognitive psychology, biology, physics, whimsically drawn black and white comic strips, and a whole lot of imaginary numbers in order to model something that everyone seems to have but no one can agree on how to describe.

From the Back Cover

What is Affect Engineering?

A. A no-nonsense approach to

modeling emotions that utilizes the

universal language of math to simulate them

B. The title of a book about emotions for the psychologist,

mathematician, philosopher, physicist, and logical thinker

C. A smart and sophisticated system for organizing one of the

most complex and controversial topics in the social sciences

D. A survival guide for the stoic trapped in a melodramatic world

E. A must have for understanding that phlegmatic friend

nearly everyone has, or oneself if otherwise

F. All of the above and so much more

Marcus Woods is the author of

Affect Engineering: A Unified

Field Theory of Emotion.

He is a pioneer in

unconventional

thinking.

"About this title" may belong to another edition of this title.

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