Affiliate Program Management

Evgenii Prussakov

ISBN 10: 0470651733 / ISBN 13: 9780470651735

Published by Sybex, 2011

: Esta guía ofrece un enfoque detallado y práctico para desarrollar, lanzar y gestionar un programa de marketing de afiliación exitoso. Explora la investigación de mercado, la determinación de modelos de pago y directrices de informes, el reclutamiento de afiliados y la elaboración de comunicaciones apropiadas. Los programas de marketing de afiliación ayudan a impulsar los esfuerzos de marketing sin incurrir en costes excesivos. Esta guía proporciona todo lo que los comerciantes, los dueños de negocios y los encargados de gestionar un programa de afiliación necesitan saber para planificar y mantener un programa exitoso. EAN: 9780470651735 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Affiliate Program Management Autor: Evgenii Prussakov Idioma: en Páginas: 424. Seller Inventory # Happ-2026-02-24-614f17e7

Synopsis:

Affiliate marketing is hot; here's how to get your program going

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

• Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
• Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
• Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more

Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

About the Author: Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate program management branch of AM Navigator LLC. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010 (Search & Social Awards), as well Best Affiliate Marketing Blogger of 2011 (The Affiliate Marketing Awards). He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.

Bibliographic Details

Title: Affiliate Program Management
Publisher: Sybex
Publication Date: 2011
Binding: Soft cover
Condition: Bueno