The Affluent Handbook:Understanding America's Top Income Quintile
Language: English
Published by Wealth Management Press, 2008
- Hardcover
- Used
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
Condition: Used - As new
US$ 6.99
Quantity: 1 available
Add to basketItem description from seller
Like New condition. Like New dust jacket. A near perfect copy that may have very minor cosmetic defects.
Seller Inventory # P05D-02175
- Title
- The Affluent Handbook:Understanding America's Top Income Quintile
- Author
- Matt Oechsli
- Publisher
- Wealth Management Press
- Publication year
- 2008
- Condition
- As New
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0965676595
- ISBN 13
- 9780965676595
The affluent are an acre of diamonds for any company or service professional who invests the time to understand them. However, this opportunity is not for the unprepared. To fully capitalize on these favorable circumstances, it s essential that you become a student of the affluent this needs to be a life study.
The awareness provided by this practical book will serve as a blueprint for developing successful long-term affluent relationships; understanding how they think, how they select products and services, specific communication do s and don ts, what impacts their motivators, how they make purchase decisions, and more. Based on extensive research, this handbook provides you with a complete field guide for dealing with the affluent, including topics such as:
-The importance of psychographics on their motivation and purchase decisions;
-Delivering Ritz-Carlton service with a FedEx efficiency.
-The secrets to communication.
-Understanding their idiosyncratic nature.
-Overcoming their skepticism of sales people.
-Activating the power of word-of-mouth influence.
The Affluent Handbook is a handy guide to assist you in your quest to attract, service, and develop loyal affluent clients. By providing a better understanding of how the affluent think, what motivates their decision making, and basic do's and don'ts -- this is an indispensible resource for anyone competing for the affluent consumer.
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Wonder Book
Frederick, MD, U.S.A.
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With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.…
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Wonder Book
Wonder Book and Video, 1550 Tilco Drive
Frederick, MD U.S.A. 21704
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