After the Idea: How to Turn Your Idea Into a Business

You’ve Got the Idea – Now Learn the Essential, Often-Overlooked Steps that Turn an Idea into a Success!

The authors, both successful entrepreneurs with years of experience, share their important knowledge on:

• What to do before you settle on a name for your business.
• How to avoid possible civil and criminal penalties.
• How to set up a business to save up to millions in the future.
• What investors need to see.
• Do you really need a patent?
• Where you can find funding.
• What are margins and why you better know them.
• What is the new law on beneficial owners?
• What is a cap table?
• Why you must have a shareholders’ agreement.

“I’ve been waiting a long time for someone to write a book like this. No one is more qualified to write it than a legend who’s seen and done it all. I wish someone would’ve written this book when I was just starting out, it would have saved me a whole lot of pain. Finally, a complete step-by-step entrepreneurial guide from the guy who’s been there and actually done that more than most.”
Tom Rinks, Founder of Sun Bum

Bob Rief: Bob is the Executive Director of San Diego Sports Innovators that runs a mentor-led Business Accelerator that supports the sports and active lifestyle industry. The company, founded by the NBA legend Bill Walton, has matriculated 140 new companies in the last 10 years, 78% of which remain in business today - an amazing metric considering the national 90% failure rate for startups. 36% of all SDSI graduate companies are female founded.George Mergatroyd: is currently legal counsel for two startups which he helped found - VIBAe Shoes headquartered in Helsinki, Finland and Gutzi Foods, Inc., a California corporation, that is in the process of making yogurt-based products that are healthier alternatives to several commercially successful products currently on the market.