Up Against The Retail Giants: Targeting Weakness, Gaining An Edge

Samli, A. Coskun

ISBN 10: 0324233086 / ISBN 13: 9780324233087

Published by South-Western Pub, 2004

About this Item

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Seller Inventory # 003000

Bibliographic Details

• Title: Up Against The Retail Giants: Targeting Weakness, Gaining An Edge
• Publisher: South-Western Pub
• Publication Date: 2004
• Language: English
• ISBN 10: 0324233086
• ISBN 13: 9780324233087
• Binding: Hardcover
• Condition: Very Good
• Dust Jacket Condition: Very Good
• Dimensions: 16.51W x 24.13H x 1.27D centimeters 16.51 centimeters width by 24.13 centimeters height by 1.27 centimeters depth
• Weight: 454 grams

About this title

Synopsis

Focusing on the uniqueness of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasizing relationship management, customer service, in-store merchandise analysis, and special promotion opportunities for smaller retailers. It also uses an analytical approach to facilitate management functions at small and midsize retailers. Drawing from 25 years of experience consulting with retailers, Dr. Samli equips small and medium-size retailers with the tools to survive and thrive in a fiercely competitive marketplace. It s a must read for managers and entrepreneurs alike!

About the Author

A research professor of marketing and international business at University of North Florida, A. Coskun Samli earned his bachelor's degree from Istanbul Academy of Commercial Sciences, his MBA from the University of Detroit, and his Ph.D. from Michigan State University. He is a distinguished fellow in the Academy of Marketing Science and past chairman of the board of governors. He has written more than 250 articles and 13 books.