Age of Conversation 3 : It's Time to Get Busy!

Drew McLellan

7 ratings by Goodreads

Language: English

Published by Channel V Books Apr 2010, 2010

098247394X / 9780982473948

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Neuware - Following the success of the first two editions, Age of Conversation 3: It's Time to Get Busy! again kick-starts the discussion about how the global marketing landscape is changing. With over 170 of the world's leading marketers, writers, thinkers and creative innovators contributing chapters, this collaborative work investigates the roles that community, conversation, experimentation, engagement, and collaboration play in shaping the 21st century's economy of ideas. As businesses, public and private organizations, and individuals realize that there's much more to social media and its impacts than meets the eye, Age of Conversation 3 shows us which platforms, tools, and approaches truly work, as well as those that simply don't. 'Social media' may be the business buzzword (or, buzz-phrase) of 2010, but what's happening beyond the hype What new practices and guidelines is social media imposing on business-as-usual And what makes this type of media so much different than the media we're all used to From the boardroom to the locus of customer interaction, social media is transforming the way we do business. The impact of this is being felt in every customer interaction, each business decision, and even in the way we source, retain and engage our staffs. This third book in the Age of Conversation series is crowdsourced, bringing together the world's leading practitioners to share their stories, perspectives, observations, and strategies. Their diverse insights and varying approaches are a reflection of the global, changing nature of business today.

Seller Inventory # 9780982473948

Title
Age of Conversation 3 : It's Time to Get Busy!
Author
Drew McLellan
Publisher
Channel V Books Apr 2010
Publication year
2010
Condition
Neu
Binding
Buch
Language
English
ISBN 10
098247394X
ISBN 13
9780982473948
Item weight
560 grams
Dimensions
264x188x18 mm

AHA-BUCH GmbH

Einbeck, Germany

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