From the boardroom to the war room, use customer value data to focus expenses and internally align your team.
For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones.
In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time. The interviews and case studies will shine a light on the successes and struggles of consumer-centric leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to:
- Pinpoint where your organization is, what you should be thinking about, and how to know when your company has graduated from one stage to the next
- Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your time
- Align your teams to clear hurdles and create long-term nine and 10-figure gains
- Spot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future
Get ready to join today’s fastest-growing firms as you learn how to connect with and please valuable customers by fitting into their busy lives.
Allison's experience and passion for analysis allow her to see future trends and relate it all the way back to the tactical moves her clients need to make today. She has built and executed digital customer analytics strategies for Fortune 500 customers including Nike, BlackRock, New England Biolabs, GlaxoSmithKline, HP, Intel, Microsoft, and Seagate as well as fast DTC companies including Dagne Dover, Paul Fredrick, and Xero Shoes. Before Ambition Data, Allison was Senior Manager at Ernst & Young and VP Analytics at digital measurement firm Semphonic. Allison led several of Semphonic's largest engagements. Prior to that, Allison cofounded iSyndicate in San Francisco. iSyndicate was backed by Draper, Fisher, Jurvetson and sold digital content to Fortune 500 corporations from media publishers. Allison led the operations team and then the international team, where she opened iSyndicate's first European office in London and later struck a 50-50 joint venture with media powerhouse Bertelsmann. Allison is published in Forbes, MIT Technology Review, and Fast Company. She has hosted the Customer Centricity Conference at Wharton and was recently named one of the Top 100 Women in Technology by Analytics Insight Magazine. You can listen to her interviews with successful customer-centric executives on her podcast, the Customer Equity Accelerator, via Apple Podcast, Stitcher, Google Play, Alexa's TuneIn, iHeartRadio or Spotify. Outside of work, Allison has climbed Mt. Kilimanjaro, bicycled across the US, and rocked a number of local trivia competitions.
