The Age of Responsibility: CSR 2.0 and the New DNA of Business

The new generation of CSR

In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.

• Provides a 'second generation' approach to CSR that will breathe new life into the movement
• Can increase the effectiveness of CSR as a strategy to create positive change in society through business
• Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these

Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.