Agenda Setting
Book 203 of 231: Routledge CommunicationSold by Basi6 International, Irving, TX, U.S.A.
AbeBooks Seller since June 24, 2016
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Add to basketSold by Basi6 International, Irving, TX, U.S.A.
AbeBooks Seller since June 24, 2016
Condition: New
Quantity: Over 20 available
Add to basketNew. Delivery takes 25-30 days. Excellent Customer Service.
Seller Inventory # POD-527314
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
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