They say that 80% of agents won’t make it. Most agents fail before they have made it to their two-year anniversary. Of those that do make it through those first two years, many are making so little that their income hardly raises them above the poverty line, let alone provides the financial freedom they are searching for. Understand this: If you are a Real Estate Agent, you are a business owner. You may be a business of one, but you are running a business, not working in a sales career. Sales is definitely a part of it, and we even will go over one of the most important aspects of sales in this book, Sales Scripting, however, it is important as a business owner to figure out what you need to do to revamp your business to provide the success you are looking for. This book will walk you through revamping your business. We will walk you through the practices that we have found will have the biggest impact on your business such as setting goals and creating a plan, going over the best online and offline marketing strategies, lead generation and lead conversion, helping you become the expert in your area by developing a platform, review what you should start doing, stop doing and what to delegate. Most importantly, we will introduce the one thing that will ultimately determine your success or failure in this industry. The authors have time and again taken brand new agents to a level of success many veterans are envious of, as well as taken top producers to superstar status. No matter what your goals are, what your background is, or what area you live in, you too can have the success you desire, as long as you are will to go through the process and revamp your business.
Brett Miller is the Founder and President of HoopJumper LLC, a marketing and training company for real estate professionals. Brett has been creating Internet websites since the dawn of the industry in 1994. Now, after more than a decade of building the best real estate agent websites in the industry, HoopJumper now integrates all aspects of internet and social media marketing, and showing busy real estate agents how to harness the world wide web by becoming their technology partner to help them make more money.
Cheri Alguire is a Business Coach who has partnered with over a thousand Real Estate Professionals including agents, owners, brokers, managers, and assistants to help them become more successful in business and in life. Known throughout the business world as "Coach Cheri," she is the author of six business planning guides which have helped struggling agents up to million dollar earners create their annual business plan and help them consistently have better more successful years every year. Cheri Alguire is also the co-Founder and CEO of HoopJumper, LLC, a marketing, training and Internet technology company for real estate professionals, where her focus on what really works for real estate agents has supplied a needed "real world" dimension to the many advanced technological solutions.
Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling. Eric is a naturally gifted teacher. For over 15 years Eric has been sharing his proven sales increasing ideas with people all over the world. With his personal belief that "selling equals service, Eric's lifetime goal is to teach 1,000,000 professionals the fundamentals of lead generation, appointment setting, and how to deliver a high quality presentation.
