Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, and to solve complex problems. Yet little has been written to guide product managers through the transition in working with Agile teams and the numerous benefits that it affords.
'Agile Excellence for Product Managers' is a plain speaking guide on how to work with Agile development teams to achieve phenomenal product success. It covers the why and how of agile development (including Scrum, XP, and Lean, ) the role of product management, release planning, release management, road mapping, creating and prioritizing a product backlog, documentation, product launches, organizational implications and more. It is a must read for product managers making the switch to Agile development as well as product owners and project managers looking for better ways to organize and lead in their companies.
"Greg Cohen makes a compelling case why Agile development is a boon for product managers and offers keen insight into leveraging it to win in the marketplace. It is a must read for any product manager looking to make the change." --Gina Han, Senior Product Manager, Intuit
"This is an outstanding book. With insight and clarity, Greg Cohen shows the 'hows' and 'whys' of Agile product management. It is an essential guide for any Agile team member--even if not a product manager. 'Agile Excellence(tm) for Product Managers' will help teams focus effort where it really counts." --Therese Padilla, President, AIPMM (Association of International Product Marketing and Management)
"There are plenty of books that explain Agile, but they are mostly from the development point of view. 'Agile Excellence(tm) for Product Managers' provides the unique perspective of how product management professionals fit into the Agile framework and describes how Agile and product management fit together. Cohen provides a comprehensive treatise on being an Agile product manager." --Ivan Chalif, Director of Product Marketing at Alterian and Chief Blogger at TheProductologist.com
"If making the move to Agile seems daunting, then read this book. Greg Cohen lays out the necessary steps to succeed with Agile." --Anar Taori, Senior Product Manager, VMware
"This book is invaluable for any product manager looking to learn how to fully leverage Agile development to create better products faster." --Bob Hsiung, Development Manager at MIT Media Lab
