Aids: A Communication Perspective (Routledge Communication Series)

Edgar, Timothy [Editor]; Fitzpatrick, Mary Anne [Editor]; Freimuth, Vicki S. [Editor];

ISBN 10: 0805809988 / ISBN 13: 9780805809985

Published by Routledge, 1992

About this Item

1992.First Printing. Lawrence Erlbaum Pub. Prev owner name inside front cover otherwise book is in fine and unread condition no marks clean and bright. Cover is clean bright and strong.

Seller Inventory # SKU1036098

Bibliographic Details

• Title: Aids: A Communication Perspective (Routledge Communication Series)
• Publisher: Routledge
• Publication Date: 1992
• Language: English
• ISBN 10: 0805809988
• ISBN 13: 9780805809985
• Binding: hardcover
• Condition: Very Good
• Weight: 19 ounces

About this title

Synopsis

Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals receive about AIDS at the public level and the messages exchanged between individuals at the interpersonal level.

The specific purpose of the book is to provide a theoretical and conceptual foundation for understanding the pragmatic concerns related to the AIDS crisis in the United States and other parts of the world. The book represents the first systematic examination of how theory informs our understanding of AIDS and communication processes. Contributors explore the issues from a variety of theoretical and conceptual viewpoints. Their goal is to stimulate thought which will lead to the pragmatic application of the ideas presented.

The chapters focus on four general communication concerns:
* interpersonal interaction as it relates to choices individuals make about safer sex practices,
* theory and practice of public campaigns about AIDS,
* intercultural issues, and
* critical and descriptive approaches for understanding news coverage of AIDS.

About the Author

Edited by Edgar, Timothy; Fitzpatrick, Mary Anne; Freimuth, Vicki S.