Airline e-Commerce: Log on. Take off.

Michael Hanke

ISBN 10: 0415775795 / ISBN 13: 9780415775793

Published by Taylor & Francis Ltd, 2016

About this Item

Online travel is big business and has become one of the most popular items purchased by consumers on the internet. Considering the above, airline companies all over the world have integrated electronic commerce or e-commerce into their business operations in various shapes and forms. This book explores these issues. Num Pages: 504 pages, 259 black & white illustrations, 56 black & white tables, 148 black & white halftones, 11. BIC Classification: KCD; KJE; KNGV. Category: (P) Professional & Vocational. Dimension: 246 x 174. . . 2016. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780415775793

Bibliographic Details

• Title: Airline e-Commerce: Log on. Take off.
• Publisher: Taylor & Francis Ltd
• Publication Date: 2016
• Language: English
• ISBN 10: 0415775795
• ISBN 13: 9780415775793
• Binding: Hardcover
• Condition: New

About this title

Synopsis

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.

This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation.

• Digital properties & features
• E-marketing
• E-sales & distribution
• Web customer service
• E-commerce organization
• E-commerce strategy

Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

About the Author

Michael Hanke, formerly with United Airlines, leading the carrier's worldwide e-commerce activities for united.com, is founder and managing director of SkaiBlu, an airline e-commerce consultancy based in the US. He received his doctorate in Air Transportation from Cranfield University, UK; his graduate studies were completed at the London School of Economics with an MSc in International Strategy and Diplomacy, and at Embry-Riddle Aeronautical University with an MBA. Michael earned his undergraduate degree in Business Administration at the University of Hamburg, Germany. He holds an FAA private pilot license.