The Alchemy of Growth : Practical Insights for Building the Enduring Enterprise
Coley, Stephen, Baghai, Mehrdad, White, David
ISBN 10: 0738201006 ISBN 13: 9780738201009
Published by Perseus Books Group, 1999
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About this Item
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Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5834496-6
Synopsis:
Growth unleashes benefits beyond the economic. It revitalizes organizations and invigorates the people in them, creating energy, a sense of purpose, and the glow of being on a winning team. Like the alchemy of old, it seeks to transform the everyday into the exalted by means that seem little short of magical. Yet growth is often elusive, achieved at unacceptable costs, or managed in fits and starts. Based on over three years of research and application at high-performing companies around the world, The Alchemy of Growth is a comprehensive, practical approach to initiating, achieving, and sustaining profitable growth—today and tomorrow. As the book shows, the secret is to manage business opportunities across three time horizons at once: extending and defending core businesses, building new businesses, and seeding options for the future. The Alchemy of Growth offers managers at all levels the tools and concepts for investing in the right initiatives, capabilities, and talent to propel their companies into the future.
About the Author: Mehrdad Baghai, Steve Coley, and David White are partners in McKinsey & Company's Toronto, Sydney, and Chicago offices, and lead the firm's worldwide growth practice.
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Bibliographic Details
Title: The Alchemy of Growth : Practical Insights ...
Publisher: Perseus Books Group
Publication Date: 1999
Binding: Hardcover
Condition: Good
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Reading, Mass. : Perseus Books, 1999., 1999
ISBN 10: 0738201006
ISBN 13: 9780738201009
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