- Softcover
- New
Seller: Readify Books, Newark, DE, U.S.A.Readify Books
AbeBooks seller since October 2, 2014
Condition: New
US$ 22.83
Quantity: 6 available
Add to basketItem description from seller
International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, We ship from multiple Locations including India. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Ship from multiple Locations including India Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed.
Seller Inventory # INISB1#9780753556528
- Title
- Alchemy
- Author
- Rory Sutherland
- Publisher
- WH Allen
- Publication year
- 2020
- Condition
- NEW
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0753556529
- ISBN 13
- 9780753556528
- Edition
- International Edition
- Item weight
- 0.4 kilograms
To be brilliant, you have to be irrational
Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.
But we aren’t, and we don’t.
In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.
Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.
"Synopsis" may belong to another edition of this title.
Readify Books
Newark, DE, U.S.A.
AbeBooks seller since October 2, 2014
Shipping rates within U.S.A.
| Item | 8 to 10 business days | 4 to 7 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 6.90 |
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Specialty
Fiction and Non-fiction books, Yoga BooksSeller's business information
Bookmor Corporation
3422 Old Capitol Trail # 694
Wilmington, DE U.S.A. 19808
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