Alien Thinking: How to Bring Your Breakthrough Ideas to Life

Wade, Michael,Barsoux, Jean-Louis,Bouquet, Cyril

ISBN 10: 024148197X / ISBN 13: 9780241481974

Published by Penguin Business, 2021

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.

Seller Inventory # wbb0024219100

Bibliographic Details

• Title: Alien Thinking: How to Bring Your Breakthrough Ideas to Life
• Publisher: Penguin Business
• Publication Date: 2021
• Language: English
• ISBN 10: 024148197X
• ISBN 13: 9780241481974
• Binding: Hardcover
• Condition: Good

About this title

Synopsis

How do you come up with ideas that change the world?
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This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.

Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.

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'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint